For the NZVRARA, PROJECTR® has provided the desk of the NZVRARA Executive Director since the role’s inception, and is home for the monthly meetings of the Association’s Executive Committee. The 2017 AGM was held at PROJECTR® Wellington, as well as the inaugural NZVRARA Student Chapter Exhibition.
This strategic partnership formalises the provision of workspace, events space, hosting of industry events and access to equipment for the NZVRARA.
PROJECTR® Wellington, founded by virtual reality industry leader Michael Gregg, opened its doors in February 2017 to provide collaborative AR/MR/VR co-working spaces, an R&D project hub and an industry events venue.
The facility provides desk space to up to 38 cross reality startups and entrepreneurs, to student interns and tertiary sector researchers, and to allow for collaborative projects to be undertaken in a neutral environment.
Within the broad digital realities sector, PROJECTR® is well-placed to align tertiary talent with industry needs, develop local solutions for global challenges and connect New Zealand talent internationally. The PROJECTR® residents extend beyond VR and AR practitioners to include AI (artificial intelligence), 3D motion graphics and other innovators, with cross-disciplinary collaboration a powerful reason many enjoy this unique space.
The strategic partnership between PROJECTR® and the NZVRARA was executed in July 2017 to formalise the roles of both organisations to work together to accelerate the education, development and evolution of this creative sector for the benefit of New Zealand, whilst ensuing a clear demarcation between the education and industry proselytisation role of the Association and the benefits that PROJECTR® delivers specifically for its resident base.
As part of this partnership, PROJECTR® which houses over 16 high-growth company tenants, is a corporate member of the NZVRARA. The partnership allows for Association members’ innovative technology solutions to be showcased in Wellington. The NZVRARA will run its Wellington operations from PROJECTR® Wellington for the duration of this partnership at no charge.
PROJECTR® Founder, Michael Gregg is enthusiastic about the arrangement saying, “the reason I was adamant about the need for both the Association and PROJECTR® XR Centres is that innovation accelerates when passionate people can collaborate, share their vision and collectively work together to drive our embryonic industry forward.”
Mr Gregg was at the centre of the establishment of the New Zealand VR/AR Association and has served as its founding chair for the first two terms of its existence.